Nintendo launched a limited-time sale featuring deep discounts on popular game titles, with prices starting from just $1.99. The campaign aimed to spark excitement among casual and avid gamers while driving immediate purchases through attractive markdowns on bestselling titles such as Hogwarts Legacy and Overcooked Special Edition.
Objective
In March, the objective was to boost visibility and traffic for Nintendo’s online sale by targeting Singapore’s growing gaming audience through the SG Tech & Games channel. The campaign aimed to drive quick conversions during the sale period while reinforcing Nintendo’s position as a value-driven, fan-favourite gaming brand.
Key Messages to Bring Across
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- Unbeatable Prices: Highlight the starting price of $1.99, creating instant appeal and urgency among deal-seeking gamers.
- Top Game Titles: Feature bestselling, recognisable franchises such as Hogwarts Legacy and Overcooked Special Edition to capture attention from both mainstream and dedicated gaming fans.
- Limited-Time Offer: Emphasize the time-sensitive nature of the sale to drive immediate clicks and conversions before deals expire.
Telegram Post
We crafted a punchy and visually engaging post that spotlighted Nintendo’s best-selling titles and unbeatable prices. The messaging was designed to be direct, concise, and action-oriented, aligning with the quick consumption behaviour of gaming communities on Telegram. A clear call-to-action link directed users to browse and purchase from the sale immediately.
Results
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High Click-Through Rate: The post recorded a strong click-through rate, driven by compelling price-led messaging and the popularity of featured titles. View campaign report (refer to attached).
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Surge in Engagement: The simplicity and relevance of the content resonated with the gaming community, leading to increased post forwards.
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Traffic Conversion: The clear call-to-action link and limited-time urgency successfully directed high-intent users to Nintendo’s sale page, contributing to strong traffic spikes during the campaign period.
Takeaway
The Nintendo Sale campaign proved that price-led, time-sensitive deals remain one of the strongest engagement drivers for gaming communities. By leveraging SG Tech & Games’ targeted audience and clear, action-driven messaging, the campaign successfully converted awareness into high-intent traffic and engagement. This case highlights the impact of pairing compelling offers with audience alignment, a simple yet powerful formula for digital retail success.
