Anytime Fitness’ Student Membership Campaign offers students 17% off a 12-month membership with no joining fee. The deal is available at all outlets islandwide and includes 24/7 gym access, free fitness classes, and wellness programmes.
Objective
In June, we aimed to increase visibility and sign-ups for Anytime Fitness’ exclusive student promo on SG Student Promos, a high-traffic space for university and polytechnic students seeking savings on food, lifestyle and wellness.
Key Messages to Bring Across
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No Joining Fee: Lower upfront barrier to entry, making sign-ups easier
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- Flexibility & Convenience: 24/7 gym access across all outlets to fit busy student
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Added Value: Free fitness classes and wellness programmes included in the membership
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Simple Redemption: Easy and instant, just flash a student card at any outlet
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Telegram Post
We crafted a targeted post to promote Anytime Fitness Student Membership Promo with a clear focus on cost-saving benefits and flexible fitness solutions that fit seamlessly into their busy academic schedules.
Results
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High Click-Through Rate: The campaign post delivered above-average CTR compared to other lifestyle promos, proving strong student interest in wellness and fitness deals. View campaign report (refer to attached).
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Extended Reach: With over 200 forwards, the campaign expanded its visibility beyond the main channel, circulating through student group chats and communities, driving additional awareness and traffic.
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Sustained Leads: Beyond immediate clicks, the campaign created long-term brand recall, positioning Anytime Fitness as a viable option for health-conscious students.
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Takeaway
We posted a student-specific fitness deal in a high-intent channel, positioning Anytime Fitness as the top choice for affordable, flexible memberships. The campaign proved how targeted messaging on Telegram can efficiently reach students and drive sign-ups.
