Case Study: Borsch Med

Borsch Med’s had a free mosquito repellent patches giveaway to encourage trial. The post highlighted a free redemption offer, where households could claim one patch delivered straight to their doorstep. 

Objective

In February, the post aimed to drive mass product trials and boost brand exposure by tapping into the SG Giveaways & Freebies channel. Known for attracting a highly engaged, deal-seeking audience, the channel provided the ideal platform to connect with consumers interested in household products and wellness freebies, encouraging them to try the patch and experience its effectiveness firsthand.

• • Free Product Trial: Highlight the main hook of a free mosquito repellent patch, delivered directly to the user’s home

  • Household Reach: Limited to one redemption per household, ensuring distribution across more families

  • Urgency & Scarcity: Communicate “while stocks last” to encourage fast action and early redemption

  • Convenience: Emphasise doorstep delivery, removing barriers to trial and making the redemption process seamless 

Telegram Post

We created a simple, direct post that clearly highlighted the freebie offer, redemption link, and urgency to act fast before stocks ran out. 

Results

• • High Click-Through Rate: The campaign post delivered exceptionally high click-throughs, surpassing previous campaign benchmarks and demonstrating strong consumer demand for wellness-related freebies. View campaign report (refer to attached).

  • Viral Sharing Effect: The freebie generated multiple forwards and shares across Telegram chats, extending its reach organically and driving additional redemption. 

  • Product Awareness Boost: The campaign successfully introduced Borsch Med mosquito repellent patches to a wide base of households, creating brand familiarity and opening the door for future paid purchases.