UNIQLO launched the Thank You Festival in celebration of UNIQLO’s 40th Anniversary. It’s a nationwide retail campaign offering attractive product discounts, exclusive gifts, and a chance to win a trip to Japan. The promotion aimed to reward loyal customers while driving both in-store and online traffic.
Objective
In May, the goal was to increase visibility and traffic to UNIQLO’s Thank You Festival landing page, reaching an audience actively seeking retail deals and weekend promotions. The campaign aimed to strengthen brand recall while driving immediate action through compelling sale highlights and exclusive rewards.
Key Messages to Bring Across
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- Anniversary Celebration: Highlight UNIQLO’s 40th Anniversary milestone to create excitement and brand positivity.
- Attractive Price Points: Feature fan-favourite bestsellers starting from just $7.90, appealing to cost-conscious shoppers.
- Exclusive Gift-with-Purchase: Emphasize the free 2-in-1 Tote Bag with a minimum $90 spend, a premium reward that enhances perceived value.
- Grand Prize Giveaway: Drive further buzz by promoting the chance to win a pair of tickets to Japan with ANA, adding aspirational appeal to the campaign.
Telegram Post
We crafted a concise and engaging post to spotlight UNIQLO’s Thank You Festival, strategically combining key price points, anniversary milestones, and attractive giveaways. The post included direct links to both the campaign microsite and UNIQLO’s social media, ensuring seamless user flow from discovery to conversion.
Results
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High Click-Through Rate: The post achieved strong click-throughs, reflecting high interest in the campaign’s combination of discounts, exclusive gifts, and giveaways.
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Increased Engagement: The layered offers from bestsellers to the tote bag and trip giveaway, encouraged active engagement, with users saving and forwarding the post to friends and family.
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Strong Brand Recall: Featuring the post in SG Weekend Plans helped reinforce UNIQLO’s position as a leading retail brand offering consistent value, boosting recall among lifestyle-focused audiences.
- Traffic Boost to Campaign Page: Clear call-to-action links drove measurable traffic to the official Thank You Festival landing page, contributing to online and in-store momentum throughout the campaign period.
Takeaway
By combining strong product discounts with exclusive anniversary rewards and giveaways, the UNIQLO Thank You Festival successfully captured consumer attention and encouraged participation across multiple touchpoints. The campaign demonstrates how well-timed retail promotions, when paired with lifestyle-driven channels can effectively convert awareness into engagement and sales, celebrating both brand legacy and customer loyalty.
