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Telegram Marketing

Case Study: Nintendo

Telegram MarketingOctober 27, 2025627Views 0Likes 0Comments

N intendo launched a limited-time sale featuring deep discounts on popular game titles, with prices starting from just $1.99. The campaign aimed to spark excitement among casual and avid gamers while driving immediate purchases through attractive markdowns on bestselling titles such as Hogwarts Legacy and Overcooked Special Edition. Objective In March, the objective was to…

Case Study: UNIQLO

Telegram MarketingOctober 23, 2025728Views 0Likes 0Comments

U NIQLO launched the Thank You Festival in celebration of UNIQLO’s 40th Anniversary. It's a nationwide retail campaign offering attractive product discounts, exclusive gifts, and a chance to win a trip to Japan. The promotion aimed to reward loyal customers while driving both in-store and online traffic. Objective In May, the goal was to increase visibility…

Case Study: CHAGEE

Telegram MarketingOctober 20, 202599Views 0Likes 0Comments

C HAGEE launched an interactive tea word puzzle game that rewarded participants with a free CHAGEE drink voucher upon completion. The campaign combined digital engagement with offline redemption, encouraging users to play, win, and visit CHAGEE stores. Objective In June, the campaign aimed to reintroduce CHAGEE to Singapore’s market and drive store visits through a…

Case Study: Giveaway Campaigns

Telegram MarketingOctober 13, 2025719Views 0Likes 0Comments

G rain SG launched an exclusive giveaway offering fans a chance to win two tickets to the sold-out Taylor Swift Eras Tour in Singapore. To qualify, participants had to follow Grain SG on Instagram, like the giveaway post, tag a friend and comment with their favourite Taylor Swift lyric. Objective In February, Grain SG capitalised…

Case Study: Borsch Med

Telegram MarketingAugust 20, 2025801Views 0Likes 0Comments

B orsch Med’s had a free mosquito repellent patches giveaway to encourage trial. The post highlighted a free redemption offer, where households could claim one patch delivered straight to their doorstep. Objective In February, the post aimed to drive mass product trials and boost brand exposure by tapping into the SG Giveaways & Freebies channel.…

Case Study: CellarFiesta 2025

Telegram MarketingAugust 19, 2025798Views 0Likes 0Comments

C ellarFiesta 2025 is Singapore’s first and largest alcohol festival, bringing together over 160 brands of whiskies, wines, gins, sake, and more. To boost festival awareness and encourage sign-ups, a campaign was launched offering free admission to attendees who registered as a Cellar Reward member. Objective In July, our aim was to increase event…

Case Study: Anytime Fitness Student Membership

Telegram MarketingAugust 15, 2025786Views 0Likes 0Comments

A nytime Fitness’ Student Membership Campaign offers students 17% off a 12-month membership with no joining fee. The deal is available at all outlets islandwide and includes 24/7 gym access, free fitness classes, and wellness programmes. Objective In June, we aimed to increase visibility and sign-ups for Anytime Fitness' exclusive student promo…

Case Study: Scoot Tuesday Flight Deals

Telegram MarketingApril 16, 20252KViews 0Likes 0Comments

S coot's "Gotta Scoot Tuesdays" campaign offers discounted flights on Tuesdays, usually with one-way fares starting from around $70. These deals are often available for a limited time, typically from 12pm to 8pm, and may include Singaporeans all-time favourite destinations like Tokyo, Taipei, Seoul, and more. Objective In January, we aimed to amplify visibility for…