Scoot’s “Gotta Scoot Tuesdays” campaign offers discounted flights on Tuesdays, usually with one-way fares starting from around $70. These deals are often available for a limited time, typically from 12pm to 8pm, and may include Singaporeans all-time favourite destinations like Tokyo, Taipei, Seoul, and more.
Objective
In January, we aimed to amplify visibility for Scoot’s Gotta Scoot Tuesdays flight deals on our SG Travel Promos Telegram channel, targeting Singaporeans interested in travel content and flight deals.
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Discounted Fares: Reduced flight prices starting at or below $70
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- Limited Time: The flight deals are only for a specific period
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Various Destinations: Highlight popular destination (e.g., Malacca, Bangkok, Perth, Seoul, Osaka) with clear pricing and urgency-driven messaging (sale ending on 12 Jan)
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Telegram Post
We crafted a targeted post to promote Scoot’s One-Way Fare Sale, emphasizing limited-time offers and listing popular destinations among Singaporeans.
Results
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High Click-Through Rate: The Scoot post achieved exceptionally high click-throughs, surpassing previous campaign benchmarks and reflecting strong interest in flight deals. View campaign report (refer to attached).
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Extended Reach: The post had 491 forwards, resulting in a broader exposure, driving additional traffic back to our SG Travel Promos Telegram channel and further enhancing the campaign’s impact.
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Increase in Engagement: The combination of timely posting and targeted messaging led to a significant boost in engagement, with more users interacting with the post and clicking through to the booking page.
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Takeaway
The campaign demonstrated the effectiveness of pairing time-sensitive offers with targeted amplification on a channel dedicated to travel-savvy audiences. The strong engagement and high shareability of the post reinforced that limited-time travel deals remain one of the most powerful drivers of clicks and forwards in Telegram communities. This positions Scoot’s Gotta Scoot Tuesdays campaign as a clear example of how urgency, relevance, and cultural fit can translate into measurable results.
